Friday, January 13, 2012

step 7 - the challenge



One of my friends sent me the photo above, which started the wheels turning in my head. What happens when a mega corporation like Coca Cola buys Odwalla? Did Odwalla sell out? Would this diminish the quality of the Odwalla brand? Could we really trust that it would still be organic? The list of questions becomes endless!

Instead of going down this path of infinite queries, I propose a simpler solution: try to stay away from processed foods altogether; instead, buy organic whole foods (from local farmers if possible) and you won't have to think twice about the fact that Kraft bought Back to Nature.

Ah, but you're thinking that it's impossible to do away with all of your conveniently packaged, processed foods - come on, they make your life so much easier. And of course you're too busy to prepare your own snacks/meals. I can assure you that if you plan in advance, you really can make this work. You will also find that you don't need as much food as you once did (which will save you money) because you will be feeding your body food with REAL nutrients - not artificially colored, flavored, vitamin enriched "Frankenfood!"

So instead of reaching for that processed bag of chips or power bar, go to the produce section and buy some clementines or medjool dates. You can also pick up nuts or dried fruit in bulk and measure them out into containers to throw in your bag when you're on the go. There are so many possibilities, so check out some of the Websites below with some creative whole food recipes that can be prepared in minutes!

Here's you're challenge: Each week try eliminating at least 1 unhealthy food/ingredient from your diet. For instance, if you say that you will not eat High Fructose Corn Syrup (HFCS), that now means you could not eat most of the processed foods/beverages out there like Coke, Kellogg's cereal, Nutri-Grain bars, etc. I am aware that you can purchase sodas, cereals and power bars that do not contain HFCS at many health food stores, but for the sake of this challenge, I would not run out and replace your old processed foods with these HFCS-free alternatives. The point of this challenge is to introduce more whole foods into your diet.  Once you start developing a taste for natural, minimally processed foods, your taste buds will start to wake up and tell you how artificial HCFS really is. Andrew and I gave up HFCS years ago and have never looked back!

Now that you've eliminated 1 ingredient from your diet for the week, replace it with at least 1 whole food you've never tried before like an exotic fruit or vegetable - fresh coconuts are a recent addition to my diet. Also look for sugar substitutions to replace your white granulated sugar - try coconut palm sugar, coconut nectar, honey or agave syrup to use when cooking at home. If you do this simple process, you'll find by the end of one month you don't really miss those processed foods and you'll be craving REAL food. You will also be pounds lighter and on the path to reaching your full potential!  Bon Appetit!


"Everyone has inside of him a piece of good news. The good news is that you don't know how great you can be! How much you can love! What you can accomplish! And what your potential is!"

~Anne Frank


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